Yaktrax is the original footwear traction brand, and we have been obsessed with developing outdoor movement solutions since 1985. Our founder was inspired by the confidence of an intrepid mountaineering guide striding across the snowpacked, ice-covered terrain of Mt. Everest. Our patented coil technology led to the first-ever commercially available, non-spike-based footwear traction enhancement product. Since then, we have strived to empower everyone with the ability to confidently navigate the effects of snow, ice, slush, and other challenging terrain. From hiking enthusiasts traversing their favorite trail to those living in regions often afflicted by inclement weather, we are dedicated to keeping our users unimpeded by an ever-changing landscape. Our assortment of footwear traction enhancers features a diverse array of intuitively designed ground contact points for taming snow, ice, and other challenging conditions.
Confident
We have a proud history of creating the very best solutions our users need to tackle challenging outdoor terrain, and we are confident in our ability to continue innovating traction solutions for outdoor enthusiasts. Our users are not dissuaded by adverse conditions, and they are confident in their ability to traverse challenging terrain, especially when using our expertly-designed, easy-to-use gear.
Adventurous
We love the outdoors, and we embrace the challenge of navigating difficult terrain in all of our outdoor adventures. Our users are adventurous, as well, and they love the challenge of taking a more difficult trail or pioneering a new route to their everyday destinations, and they enjoy the satisfaction of overcoming obstacles along the way.
Resolute
We know high-quality gear that delivers on its promise to perform is essential to overcoming any challenge, so our products are designed to perform in the harshest conditions. Like us, our users are purposeful in their activities and resolute in their commitment to accomplishing their goals and obligations despite the challenges they face.
Inspired
We take inspiration from many sources, including the natural world, technology leaders in other spaces, and the real-life experiences of our users. Their attitude, dedication to keep going, and their desire to venture outside in the most challenging conditions continually inspire us.
