OUR STORY & FIT FOR THE PLANET COMMITMENT
OUR STORY & COMMITMENT
Yaktrax is the original footwear traction brand. We’ve been obsessed with innovating outdoor movement solutions since 1985 when our founder was inspired by the confidence of intrepid adventurers striding across the snow-packed, ice-covered terrain of Mt. Everest. Our patented coil technology led to the first-ever commercially available, non-spike-based footwear traction enhancement product. Since then, we’ve strived to empower everyone with the ability to confidently navigate the effects of inclement weather.
Yaktrax believes that building superior products means building ethical and sustainable products. This means getting smarter and more resourceful in how we ideate, design, produce and bring products to our customers. We have demonstrated that strategies to design products that are both Fit for the Planet and are inclusive to more people are both commercially advantageous and can be more sustainable for people and planet, and we believe we can create a resilient and vibrant business that truly offers competitive, sustainable value to our consumer and for our business. We have significantly advanced our climate strategy, materials management, and human rights due diligence through establishingnew best practices and processes, enabling and hiring key staff, and building the institutional muscle to support these programs and goals. For more on these strategies across Yaktrax partner brands, please see Implus.com/Impact page for more information about Implus corporate climate goals and people engagement including Diversity, Education, & Inclusion (DEI).

ACHIEVE CLIMATE BENEFITS & OPERATIONAL SUCCESS
The Yaktrax team began working with the nonprofit Bonneville Environmental Foundation (BEF) in 2008 to begin understanding our carbon emissions and how to be accountable for those emissions. BEF is a non-profit organization that addresses climate challenges through entrepreneurial solutions to make a positive, inclusive, and equitable impact. The organization, which was founded in 1998, has several water, carbon, and energy programs.

BUILD RESPONSIBLE AND SUSTAINABLE PRODUCTS
Our dedicated innovation and sourcing teams are driving our company to think differently and lead product differentiation in our quest to double our company while simultaneously reducing our impact on the environment. We are also looking at sourcing decisions that lead us to materials that are more ethical and socially conscious in both how and where they were produced and how they impact customer community.

UNLOCK GROWTH THROUGH EFFICIENCY & WASTE REDUCTION
In the last year, we have focused our initial efforts to reduce packaging waste on specific groups of products which we estimate will prevent 360 tons of plastic, paper, and other packaging waste. These early successes are very encouraging and have energized the team.

INNOVATING FOR OUR FUTURE
Innovation is key to our Environmental, social, and governance (ESG) commitment. Whether designing a new product for the first time to use less material or rethinking an existing product to make it more repairable, our product developers are focused on exceeding consumer expectations and delivering our ESG goals.